How Video – Business Biography
March 17th, 2010Brochures, business cards, sales letters and company profiles are all very useful to tell potential customers that is not a business. And now there's a new way to show potential customers how they can help.
This is the brief biography of powerful video. I call it a "mini-bio" because it combines the visual impact of the video, with a brief written presentation – two minutes or less.
This feature can be sent to customers via e-mail or posted on the Internetwebsite. Regardless, gives viewers the chance to have a preview of your business.
What should be included in the mini-biography? Well, I am a business writer, not a director. But I write mini-bios all the time. Here are some of the things I understand.
1. Beginnings – How did the business start date? And perhaps even more important … Why did it start? How special that you can help potential buyers? (You can include some old photographs of the founders of the original construction in this part ofvideo).
2. Zone – What do you cover positions, or do you need the whole country or the world? (Some companies will have the image of a map showing the areas that serve to contain.)
3. Contact with customers – Do you contact customers via phone? You go to their businesses? Is this your position? How can these things in a short video scene change?
4. Executive post – I want a quote or two from a directorcompany. For a more powerful effect, I try to keep the screen display offers approximately 20 seconds or less.
5. What is your USP (Unique Selling Proposition)? What distinguishes itself from other companies in the same area? How can visually dramatize that?
6. Conclusion – What the customer wants to remember having seen this video? Perhaps you might end up with the company slogan or a statement (and, one hopes that dramatize video) on your special abilitiesto serve your customers.
7. Finally – Consider the words and IMPACT COMPACT. How can your video does a great impact in a compact period of time?
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